Having a corporate website may have seemed like a good idea when you decided to first have it developed. A few months later, however, and you probably soon realized not only how much work is involved in keeping a corporate website updated, but how difficult it is to get traffic to it.
After all, your competitors’ websites have been in existence for years, and so they automatically appear much higher in Google search results than your site for the keywords you would like to rank for.
If you do not have SEO experts on staff, however, getting your corporate website to rank correctly is an uphill battle. One that could be made easier by hiring an SEO company to look at your site, and then make the changes necessary for Google to start paying attention to it.
In fact, there are many reasons to hire an SEO company to help promote your website, but these top three reasons should easily persuade you to hire one immediately.
An experienced SEO company knows how to improve your website — The main reason for hiring an SEO company for your company’s website is that they can improve it for you.
Does it need improving? Of course it does as, if it did not, Google would have found it by now and be ranking it much higher for the keywords that are important to you.
An experienced SEO company can take a look at your site, and immediately see what needs to be changed on it as far as search engine optimization goes, so that it will ultimately rank better. They will then present you with a list of suggestions of changes that should be made, as well as what they can do about that.
It is then up to you to decide how many of the suggested changes should be implemented immediately. In most cases, if you want to compete against your competitors online, it should be all of them.
An experienced SEO company understands the right way to optimize — If you try to save money by having someone in your office optimize your company’s site for Google and other search engines, you risk damaging your site even further.
Search engine optimization is an incredibly delicate thing in that, if done the wrong way, it can be against Google’s recommendations. At that point, Google bots can take a look at it, and then Google’s algorithm can decide the SEO that has been used has been done poorly.
Your site could then move in Google search results from a site that is obviously struggling to one that disappears altogether.
An experienced SEO company, however, understands what Google is looking for. They understand that black hat tactics, also known as tactics against Google’s recommendations, could severely damage your site. They also have in depth information about what constitutes white hat tactics, or Google positive changes, and how to implement them to boost your site in the search engine’s eyes.
You will get the results you want — Your main aim is obviously to have your site ranking higher in Google search results. An SEO company knows exactly what to do to make that happen.
They understand about on-site search engine optimization. They know how to rewrite articles, and how to add photographs, infographics and video so that traffic increases to your site.
They also understand how to get backlinks on other websites that point back to your site. Thus, getting more traffic from that site, as well as letting Google know your site is thought of as relevant by other more established websites.
An SEO company will often guarantee specific results, and will work as long as it takes to get them. They will also take a look at the progress of your site on Google search results every week, and then adjust what they plan to do over the next couple of months depending on how good or poor those results turn out to be.
Hiring an SEO company is usually a smart move for any company that needs a stronger online presence. Hire a company that has worked with corporate websites before, and you may be surprised at just how quickly your site’s Google rankings improve.